Paperback Tie-ins
Ahh, Hollywood. If it’s ever possible to make a few extra sheckels via promotional ideas connected to a project, rest assured the studios will do it. A good example is the now quicky fading movie tie-in paperback, a former staple in bookstores, revolving drugstore book racks, bus stations, you name it!
Below are several examples of movie tie-in paperbacks to Lee Marvin projects even before he was a known entity.


Reissue covers of The Big Heat & Violent Saturday paperbacks.

Lee Marvin had important, scene-stealing roles in both The Big Heat (1953) and Violent Saturday (1955,) but you’d never know it from the pulp noir covers shown above.


Raintree County (1957) and the excellent Seven Men From Now (1956) also featured excellent Marvin performances but since he was yet to be established, his name are image is nowhere to be found. Author Burt Kennedy, by the way, wrote the screenplay for Seven Men From Now and would go on to become a noted western film director.


Movie Tie-in Paperback covers of Raintree County & Seven Men From Now



Paperback covers for M Squad & Hollywood Confidential, featuring profile of Lee Marvin


When film success proved elusive, Marvin went to television and starred and co-produced the successful crime drama, M Squad. (1957-1960). The recognition resulted in such media attention as the tabloid collection shown above in which Marvin gave one of his most revealing interviews.



Movie tie-in paperback covers for The Man Who Shot Liberty Valance & The Comancheros

By the early 1960s, film stardom was still out of his grasp but he did make impressive appearances in the John Wayne films The Man Who Shot Liberty Valance (1962) and The Comancheros (1961) as shown above. Even his name was mentioned on the covers! Liberty Valance was an original story by Dorothy M. Johnson (“A Man Called Horse”)  but the paperback was novelized by the film’s screenwriter and frequent John Ford cohort, James Warner Bellah. Go figure.


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1955 was a VERY busy cinematic year for Lee Marvin with no less than eight different movie appearances in theaters across America at the time. The first release was probably the most memorable, as January 7th saw the release of the now classic, Bad Day at Black Rock. The making of the film is explored rather extensively in LEE MARVIN POINT BLANK via exclusive interviews with screenwriter Millard Kaufman and costar John Ericson (pictured below on the far right).
Shown below is an extremely rare instance of Lee Marvin’s parents getting involved in their son’s film promotion, which is not something they often particpated in. The event likely involved their participation as they lived very close to Kingston in nearby Bearsville in upstate New York’s scenic Hudson River Valley. They may have even done it more often had they been asked, since they were both still only in their fifties and professionally well-versed in the realm of public relations. Courtenay’s writing for film and fashion magazines and Monte’s work in sales in both Florida and New York’s agricultural sales markets gave them creedence.
The caption on the back of the press photo reads as follows: “January 24, 1955, far left is Kingston NY mayor Frederick H. Stang and his wife, followed by Monte and Courtenay Marvin, parents of Bad Day at Black Rock costar Lee Marvin who are all on local radio to promote ‘Go to the Movies Month in Kingston.’ The film was the premiere of Kingston’s remodeled Broadway Theater of the Walter Reade Theater chain. John Ericson is pictured far right.”


Lee Marvin’s parents, Monte & Courtenay Marvin, helping to promote Bad Day at Black Rock.

The question is, where was Lee? Probably filming one of the many films he made but had yet to still come out that year!

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