Lee Marvin’s star finally ascended when he was in his 40s and the promotional material for his films, such as paperback movie tie-ins, prove it. Below are more examples….
As detailed in Lee Marvin Point Blank, Roy Chanslor’s novel The Ballad of Cat Ballou (above left) was kicking around Hollywood for some time before it was finally changed and turned into a comedy farce with Lee and Jane Fonda in 1965. Hollywood provided the appropriate imagery on the cover to sell books. Frank O’Roarke’s A Mule For Marquesa was also changed when it made it to the screen in 1966. Writer/Director Richard Brooks offered it to Burt Lancaster & Marvin. Marvin loved it but when Lancaster read it, he thought he’d be playing the Marvin role. Brooks said he’d be boring in that role so Lancaster would be playing the dynamite expert. “I read the book and there’s no dynamite expert in it,” Lancaster reportedly told Brooks. “There will be when I’m done with it,” Brooks responded.
Marvin closed out the decade with the poorly received Paint Your Wagon (1969) which time has been more kind to than when it first came out. The same can be said for Point Blank (1967) which has become so popular with the passing of time, it resulted in this post-release tie-in in the 80s from Britain, shown above right.